Friday, September 21, 2007

A Harder Sell



“A Harder Sell”By Jerry Laws February 2006

From the February 2006 issue of Occupational Health & Safety"

We believe there's only a 50 percent, at best, compliance with prescription eyewear programs in manufacturing facilities."
Editor's note: Broad changes in the U.S. manufacturing sector and within the safety industry have made it more difficult to sell prescription safety glasses to employees, who collectively pay an increasing percentage of the glasses' cost, say Titmus Optical, Inc.'s Mike Franz, senior marketing/product manager, protective products, and Joe Parsons, director of sales. Titmus, an ISO 9001:2000 certified manufacturer of vision screening equipment and a leading supplier of premium prescription safety eyeglass frames (http://www.titmus.com/), is based in Petersburg, Va. Franz and Parsons discussed these trends Dec. 2, 2005, with Occupational Health & Safety's editor. Excerpts from the conversation follow:
Are the protective products available to workers these days any different or better at protecting against these hazards?Parsons: That's something we've been working on a great deal and have some new products coming to market. I think for the past 20 years--I started in the business in '78--and I think for the last decade or so, we really swung to the fashion side of protective eyewear.We tried to get it to where it was cosmetically and aesthetically nice to wear, but I don't know that we did a lot of things to improve necessarily the protection aspect, especially on prescription eyewear. As trends got smaller in dress eyewear, we got smaller in safety glasses.Right.Parsons: But what has been the situation in the last three to five years--and this could be economically driven--companies are no longer as concerned about aesthetics . . . but have swung back now [to] protection. More protective than what we've been in the past seems to be an issue. We, like many other companies, are really looking at protecting the eye cavity and doing things differently than we've done in the past eight to 10 years or so.That's interesting. I know the pendulum swung significantly toward style. I'm not surprised this change is happening, but I wasn't aware it was happening.Mike Franz: If you go back to the ANSI standard of 1968, it was a design standard. Safety prescription eyewear had to meet design criteria. Each time the standard is updated, OSHA expects ANSI to increase the stringency of what those protective devices are able to accomplish.In 1989, the standard became a performance standard. That is, design was left to the manufacturer's responsibility, but whatever resulted had to pass these tough performance tests. That was a huge, major, watershed event in terms of how we as manufacturers looked at the product. Frankly, it allowed us to continue going more toward a fashionable product, but one which has a high level of performance. Because if you go back to the late '70s and early '80s, compliance by the factory worker was a huge issue because the product was unsightly. When we started going toward a more fashionable look, what that did was increase compliance a great deal among the workers where programs were present.As we return to the idea that products should be more protective, what goes into that? A different material? A different thickness or size of the product?Parsons: I'll tell you what has driven this. We've had two issues that seem to have really come to the front in the last year or two. [One is] dust particles. There's not the major, high-impact type of injuries that happen. It seems people are more having particles come from the top or the side. A lot of times, what we're found is, a guy can wear a hard hat and wear safety glasses. And when he goes to take off his hard hat, there have been particles that have been underneath the hard hat, he takes it off, and they come down behind his safety glasses and get into his eye. It may just be a small particulate that has gotten into the guy's eye, but he ends up going to the emergency room or whatever to have this thing removed and flushed out, and it ends up being a reported injury.People are asking more for dust protectants and brow guards. We've seen a big rush to what we call an insert, where they're taking a larger, full-face plano glass and putting a prescription insert behind that.I see.Parsons: I mentioned this to Mike yesterday, and we really agreed about a couple of issues in our industry. We've got a very much diminishing labor force, obviously, as plants continue to downsize and go offshore with their manufacturing. So we look at the Bureau of Labor Statistics [data] about the decreasing amount of injuries: A lot of that has been based on just having smaller workforces.I've definitely thought much of it is just the way the economy is moving.Parsons: We've become much more robotic and automated in the manufacturing process.Are you talking about eyewear manufacturing or manufacturing in general?Parsons: Just in manufacturing in general. When you go in plants, you've got robots that are now spot welding and painting, and all those kinds of things. So you don't have the number of employees nor the employees doing possibly hazardous, repetitive jobs.Those things have to be taken into account when we look at the variety of eye injuries, as they are declining. That plays a major role, I think, in the percentages and so forth.It suggests, I guess, that industry as a whole isn't a lot safer. Because the injuries haven't been going down as far as they should with those kinds of changes going on.Parsons: I brought some statistics in with me. When I looked at these, one of them is from the Bureau of Labor Statistics Web site: 11.9 eye injuries per 10,000 workers in 1992 to 5.9 per 10,000 in 2000. So in eight years, they went down by about 50 percent.Franz: This goes directly to the comment you made. You asked us if we thought in fact eye injuries really weren't declining because the workforce was declining. This really flies in the face of that; what it says in fact is they are. The rate has changed remarkably.Okay. And that's partly what Joe was reporting a second ago--the change in what kind of work is being done?Parsons: That's exactly right.Franz: Partially. And it's also because people, I think, are wearing their safety eyewear more than they used to because they wear their safety eyewear all the time.Right. And fashion had a role to play in making that happen.Franz: Yes.Parsons: And it's the type of manufacturing. When we go back, looking in 1992, there was probably a whole lot more heavy manufacturing than there is now in 2005.I think that must be true. Given what Ford and GM are announcing, soon there will be even less heavy manufacturing than there is now.Parsons: Here's the issue that we have: We know based on our own surveys--and we've made thousands of phone calls, up into the 5,000 and 6,000 range, randomly calling manufacturing facilities--we believe there's only a 50 percent, at best, compliance with prescription eyewear programs in manufacturing facilities.When we call these places and we ask them whether they have a safety eyewear program, the first answer that we get is always yes. We follow that up with, "Who is your provider for prescription eyewear?" There's dead silence on the phone. Most of them give out over-the-glass or planos but don't have a prescription eyewear program. So we know there's a major need for improved compliance . . . .In this area of have injuries been reduced, and are they falling or rising--the Prevent Blindness America Web site tells us that there are still over 700,000 work-related eye injuries every year. To me, 700,000 is a lot.Your point is well taken. These calls and surveys you're taking, is this more the case now than ever before? Or has it always been true that companies don't have prescription safety eyewear programs?Parsons: I would say it's pretty much always been true.To what do you attribute that? They're not thinking in those terms?Parsons: As budgets have been cut and as safety professionals a lot of the time have been cut from budgets, they still continue to hit the real priority safety things, which would be hazardous chemicals and electrical and things like that. But eye protection and some other issues that might not be considered high-visibility--they don't get the same amount of effort put behind them.How can this be reversed? And who else is working to reverse it?Parsons: We have really tried to work with Prevent Blindness, with organizations like ASSE and VPPPA, the ISEA group.It's just a matter of at what level does education overcome economics. I really believe that, as much as we try to educate--and we do a lot of that through media such as yourselves and through training classes, and wherever we can speak at VPPPA or ASSE--but it still comes down that the industry and the safety professional, either on site or coming in, has to try to address these things. And they really don't hit it that well.Franz: In effect, safety is a tough sell. You can't sell it with the threat of danger and bad things happening. People don't react to that. The fact that we had to legislate seat belts in automobiles kind of tells you that.Parsons: It's hard to find safety professionals in a lot of these plants these days to work with us.That's got to be frustrating.Parsons: It is. It's tough enough to get into a plant to start with or even talk with one because of emails and voicemails and all that. But once you do get in, to find someone who actually can implement a program or has that authority is a very difficult issue today. And I know that that's affecting compliance. Every year it becomes more difficult to enact compliance, if you will.In your surveys, you do get some of these people on the phone. You say they don't have such programs now; do you make any headway? When you explain what you're talking about, are they interested? Do they want to follow up?Parsons: I would say it's not even 1 percent. . . . A lot of companies, years ago, allowed their employees to purchase prescription eyewear through some sort of payroll deduction. What has happened with the financial cuts--I'll give you an example. I went into a manufacturing company in Maryland. The safety director was still there, the guy responsible for safety. They had an eyewear program on the books--in other words, they had documentation of what it consisted of. This guy had been in that plant in that job for over four years and said in the past two years, no one had purchased a pair of safety glasses.I said to him, "Whose fault is that? Are you not forcing the folks into compliance?" He said, "I'll tell you what happened. They moved our finance department off site. It is now done through a central finance division somewhere else. We no longer have payroll deduction available at this facility."I don't know, 80 percent of the eyewear purchased probably has some [financial] participation by the employee. There's only probably 20 percent of the companies, mostly major corporations, that pay 100 percent of the program. Where it is all employee-funded, what we are finding is the employees opt not to get a pair of glasses every year that they may be applicable. They may stretch it out to five or six years, which means they're wearing a prescription that might be outdated, which leads to quality issues and vision issues----and safety issues.Parsons: A lot of that is because they can't stretch out their payments for a pair of glasses over three or four paychecks or something. It all comes back, I think, to finance. From the company's standpoint, they've eliminated the safety person or they've eliminated some part of the program itself.That's a sobering thought. What do you think can be done?Parsons: Somewhere, obviously, this education process has to get back to the industry. I don't think we have that answer. Mike and I talked about it; there's not a simple answer to the thing.
To view full article: http://www.ohsonline.com/articles/44966/

Tuesday, September 18, 2007

YOUR NEXT EYE EXAM AT HI-TECH OPTICAL WITH DR. RON WATSON




Not Only Will An Eye Exam Help You Determine If You Require Prescription Glasses But It Can Also Help Screen For Various Eye Diseases.
Having an eye exam is the best way to protect your vision since it can detect eye problems at the earliest stages. Hi-Tech Optical now has a doctor of optometry, Dr. Ron Watson on staff every Wednesday to provide eye exams.
Dr. Watson explains, "If your coming in for your first eye exam, be prepared to answer questions such as: What kinds of problems are you experiencing now? Do you have a family history of glaucoma or cataracts? Dr. Watson wants people to be aware that, "Not only does an eye exam tell you if you need a prescription or not, but it can detect diseases that people may not be aware of like hypertension and diabetes."
Hi-Tech Optical offers eye exams with Dr. Watson by appointment on Wednesdays from 9 am to 5 pm. Hi-Tech Optical's General Manager, Marshall Brown Jr. says, "It's important for Hi-Tech to offer eye exams because we want our customers to understand the importance of annual exams and to be able to educate them on the benefits exams can be for them and their health. Having a great doctor on staff allows us to do just that."


Please do your yourself a favor by calling our Toll Free Number (800-638-1171) and schedule an appointment with Dr. Watson today!

Friday, September 14, 2007

HI-TECH OPTICAL ATTENDS SAFETY FAIR


The Delphi Health and Safety Fair Promotes a Safe and Healthy workplace for their Employees
Saginaw, MI. (September 12th & 13th).
Hi-Tech Optical attended Delphi’s Safety Fair to help promote eye safety. Hi-Tech’s priority, injury prevention education, is promoted through their safety eyewear program. Their goal is to improve overall eye health and safety at Delphi by identifying, implementing and educating employees on measures to prevent and reduce eye injuries in the workplace. Brian Schneider, head of Hi-Tech Optical’s sales force who attended the fair on Hi-Tech’s behalf says, "Eye safety is very important to Delphi; and educating their employees is key to preventing thousands of eye injuries and saving thousands of dollars." Eye protection must always be worn to help prevent eye injuries, but Brian adds: "Eye protection must also be properly maintained. Glasses that are scratched and dirty can reduce vision, may cause glare and contribute to accidents." The fair brought together many departments as well as community partners to give the Delphi community valuable information regarding safety. Many of the employees took the time to visit the booths and discuss their safety issues. Hi-Tech Optical would like to thank Delphi for having us be a part of their safety awareness program and for spreading the importance of eye safety.
Remember: Safety eyewear is cheap, eyes are priceless!

HI-TECH OPTICAL HIRES NEW EMPLOYEE FOR MARKETING


Stephanie Brown to Serve as First Marketing Director
Hi-Tech Optical, Inc. a wholesale manufacturing facility of prescription safety eyewear, is pleased to announce that Stephanie Brown will join Hi-Tech’s Optical Team as their new marketing director. Ms. Brown will develop and manage all aspects of their marketing program including web site enhancements, trade shows, public relations, and customer outreach programs. She will be based at Hi-Tech’s Headquarters in Saginaw, Michigan.
“We are excited to have Ms. Brown join our team of professionals,” said Tom Ryan, president of Hi-Tech Optical, Inc. “As the first marketing director, Stephanie brings to the company a rich education background from Northwood University (Midland, MI) where she received her BBA in Marketing and Management.“I am very excited about joining this great company,” said Brown. “Hi-Tech Optical has a superior reputation and a successful team. I am honored to be a part of a respected company.” Hi-Tech Optical is experiencing significant success by expanding its capabilities through product advances, machinery innovation and personnel expansion. The company holds many large accounts and represents numerous industrial manufacturing companies. Hi-Tech Optical Headquartered in Saginaw, Michigan, since 1938, Hi-Tech Optical has specialized in comprehensive, turnkey safety eyeglass programs. As one of the Midwest’s largest Safety Optical Laboratories, Hi-Tech serves employees and retirees of the nation’s largest industrial plants, as well as ophthalmologists and optometrists. Cost containment, verified eligibility, multiple location and Freedom of Choice doctor participation plans are among the programs offered. For more information on Hi-Tech Optical, visit
http://www.hi-techoptical.com/ or call 1-800-638-1171.

Thursday, September 6, 2007

Hi-Tech Optical Saves Midwest Manufacturer $700,000


HI-TECH OPTICAL SAVES MIDWEST MANUFACTURER $700,000 IN PRESCRIPTION SAFETY EYEWEAR
--Continuously Monitor Employee Eligibility for Prescription Safety Eyewear Using the ‘SEES’ System; Saving Your Company Both Time and Money.
The safety eyeglass program of a large Midwest manufacturer employing 34,000 hourly workers as well as salaried personnel at 40 manufacturing sites in multiple states was inefficient, expensive and lacked accountability in large measure because each of the 40 sites purchased its glasses locally. Quality and cost standards were not consistent and oversight was difficult.
After an extensive search, the manufacturer selected Hi-Tech Optical, Inc. (Saginaw, MI) as the best qualified vendor to consolidate and standardize a company wide prescription program.
Hi-Tech Optical designed and developed a unique Safety Eyeglass Eligibility System (SEES) to manage program utilization. SEES controls costs, takes your personnel out of the day to day program management and allows exception overrides by authorized personnel. SEES is operated through the telephone system or at their Web site and can be accessed virtually 24 hours per day.
SEES allows the manufacturer to determine the eligibility requirements for the employees glasses and monitors all company employees for compliance. Employees are no longer able to receive multiple pairs of glasses outside of company guidelines.
The manufacturer booked first year savings of $400,000.00 and additional savings in year two of $306,000.00 from its ongoing relationship with Hi-Tech Optical, Inc.
For more information, contact Marshall Brown,
General Manager mbrown@hi-techoptical.com
visit http://www.hi-techoptical.com or call 800.638.1171

Thursday, August 30, 2007

Introducing Hi-Tech Optical


Hi-Tech Optical is Michigan's largest optical laboratory, specializing in complete safety eyewear programs.
We service the nation's largest industrial plants including General Motors, Delphi and Dow Chemical and a long list of additional and medium sized employers. The reason we are so successful with large corporations is because we understand the unique safety requirements of each facility and can customize a specific plan tailored to your indivdual needs. Every customer is different and we respect those differences with a unique approach that will fit comfortably within your parameters. We integrate the needs of management, labor and purchasing into one complete and highly competitive eye care package. We offer on site dispensing, multiple location programs and choice Doctor particpation plans, or a combination of the above. We are long standing members of the Industrial Safety Council and we are here to help you. Please do your company a favor by calling our Toll Free Number
(800-638-1171) and schedule and appointment with one of our representatives today to explore how easy and low cost a first class Hi-Tech Optical Safety Eye Care Program can be for your company.